Marketing Mix Modeller – Analyst

Senior Marketing Mix Modelling Analyst - Aldgate, London - Hybrid - Salaries in the region of £55,000 depending on skills & experience - Immediate Start - J12826

A leading marketing effectiveness consultancy collaborating with many of the worlds best known brands, helping them to understand the true impact of their marketing.

Using techniques such as econometric modelling to build detailed understanding of every marketing component and all of the influencing factors. Relating what the models are showing to what is happening in the real world, using this deep insight to work with clients and accurately forecast the impact of future campaigns.

Currently working flexibility between remote locations and the London office. You will also on occasion travel to client locations to work or present findings.

Key responsibilities

• Play a senior role in the team, supporting colleagues to produce outstanding marketing mix modelling evaluations for their clients.
• Collecting and preparing data from a range of sources
• Using statistical analysis tools such as R, EViews and Excel to produce robust models
• Translating results into presentations to clearly communicate the results and insights to clients

Required Skills

• 5 years of marketing mix modelling (MMM) experience
• An enquiring and analytical mind - able to see through the detail to understand the bigger picture
• Experience of working with large datasets to extract and communicate meaning
• Ability to explain complex modelling in a clear and concise manner
• Confident in presenting analysis output to colleagues and clients
• Strong attention to detail and ability to work independently

If this sounds like the role for you then please apply today!

Alternatively, you can refer a friend or colleague by taking part in our fantastic referral schemes! If you have a friend or colleague who would be interested in this role, please refer them to us. For each relevant candidate that you introduce to us (there is no limit) and we place, you will be entitled to our general gift/voucher scheme.

Datatech is one of the UK's leading recruitment agencies in the field of analytics and host of the critically acclaimed event, Women in Data. For more information, visit our website: www.datatech.org.uk