Customer Analytics Manager

DataTech Search and Selection
May 21, 2024
Southampton, United Kingdom
Job Type
Job Ref
Salary negotiable to £80,000 DoE


Customer Analytics Manager - Salary negotiable to £80,000 DoE - Location - London, Paddington - J12744

Role Purpose:

Reporting into the Head of Analytics and Data Science within the Customer Team, the Analytics Manager will be responsible for delivering high quality analysis and insights, answering complex and diverse questions from across the business.
The Analytics Manager will be an exceptional analyst and will lead development in the Company's most complex analysis, forecasting and tool building using agile working methodologies making sure the Company is delivering the right priorities.
If you would like to work in a collaborative, fast paced, encouraging and future thinking environment, where you're empowered to be creative and drive performance…then this could be your next role.

Key Accountabilities / Responsibilities:

• Responsible for analysis related to understanding customers, CRM & Loyalty, marketing performance, and broader retail Insight requirements.
• Management of work backlog, using agile management practices to prioritise effectively across the varying analytical needs.
• Lead all PIRs related to the CRM activities: identifying opportunities and making informed recommendations.
• Responsible for forecasting and campaign performance across Marketing channels; true incrementality, ROI and contribution to owned exclusive brand mix.
• Lead analysts within a team, growing and nurturing the team through coaching and training. Helping to develop a culture of learning, empowerment, experimentation and collaboration.
• Deliver the information provision for The health of the customer, including looking at contributions to growth, cohort analysis, churn rates.
• Conduct deep-dives and incremental analysis into performance to generate actionable insights.
• Work closely with Tech to help deliver the Company's data requirements roadmap.
• Be an active member of the wider data community across the group, engaging with the group data team and other banners across the group.
• Bring external thinking to the Company by maintaining an awareness of analytics usage in retail and other sectors and by keeping abreast of competitor technology and developments.
• Support the growth of new channels, Services, Digital, MarketPlace and Retail Media with key analysis and information.
• Agitate the organisation to make sure they are fully realising the art of the possible and delivering maximum value to the Company and their customers.
• Build relationships with key stakeholders from across the business and translate ambitions and goals into analytical challenges.

Required Skills & Experience:

• You have an extensive analytical background yourself. You're an expert in SQL and have some experience using other languages such as Python or R.
• You've had experience using cloud based analytical platforms such as Databricks, Snowflake, Google BigQuery and the like.
• Experience of marketing campaign design and analysis is essential, working with customer data to find key insights to inform and drive change within the business.
• You care about Quality Assurance, and lead coding documentation and version control best practices using GitHub. You are empathetic to the importance of Data Governance and good Data Quality.
• You know the basics of and want to explore new realms of customer behavioural analysis and omnichannel personalisation.
• You've used Jira/Confluence before for managing workloads and documentation.
• You're curious: about how things work and getting to the bottom of business problems and data nuances.
• You understand and maximise the value of analysis and data science, and act with a commercial lens, prioritising the actions and usefulness of outputs.
• You're a skilled storyteller who can bring that value to others - you know numbers don't always speak for themselves and have excellent visuals to support.

Additional Requirements:

Candidates must have an existing right to live and work in the UK. If this sounds like the role for you then please apply today!

Alternatively, you can refer a friend or colleague by taking part in our fantastic referral schemes! If you have a friend or colleague who would be interested in this role, please refer them to us. For each relevant candidate that you introduce to us (there is no limit) and we place, you will be entitled to our general gift/voucher scheme.

Datatech is one of the UK's leading recruitment agencies in the field of analytics and host of the critically acclaimed event, Women in Data. For more information, visit our website:

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