J11959 Senior Analyst - Digital Marketing - London - Up To £40k
A global media agency has an exciting new role for a Senior Analyst. Reporting to the Director of Analytics, the role of Senior Analyst is a steward of data-driven solutions and a critical partner for teams working across all areas of digital marketing.
• Manage extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.
• Ability to work independently to mine marketing database to uncover actionable insights and help tell the story of what is driving performance
• Lead various analytics projects including hypothesis testing, advanced analysis, primary research, forecasting, and digital attribution modelling
• Collaborate with other analysts in the team to identify opportunities to improve the marketing process
• Generate insightful visualizations and performance dashboards to depict data
Skills and Experience:
• Professional within a digital marketing role and an understanding of digital channels
• Google Analytics is essential
• Experience with data manipulation and visualization tools including SQL, R/Python, Tableau/Power BI would be beneficial
• Client-facing experience
• Strong Problem-solving skills are essential.
• The ability to present complex ideas and results to clients in a simple way
If this sounds like the role for you then please apply today!
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