Media Analytics Consultant

Datatech Analytics
Published
December 17, 2021
Location
Berkshire, United Kingdom
Job Type
Job Ref
J11925

Description

J11925 Media Analytics Consultant - Bracknell/Hybrid - Competitive salary

A leading provider of big data, predictive analytics and forward-looking insights is looking for a Media Analytics Consultant to joint their team. The successful candidate will join a team of analytic and marketing effectiveness consultants to support contracted and ad hoc services to the analytics clients. Your role will be to help support on all media projects primarily based on Econometrics and subsequently be responsible for managing projects from sign off through to the delivery of reports and results, working closely with both the Effectiveness consultant and the offshore modelling team. This is a great opportunity for someone looking to take their first career step into data and analytics within an insight-based consultancy department. You will play an active part in ensuring that Analytics continue to grow within the IRI business.

Responsibilities
• Work with the Senior Analytics Consultant to develop subject matter expertise in the process and delivery of our media solutions
• Apply sound logic to define comprehensive product grouping and product interaction matrices for analysis via use of the internal market tracking databases
• Make rational and logical decisions based on data trends and other available information
• Quality checking modelling outputs and providing feedback to the modelling team
• Follow existing processes and propose improvements
• Support senior consultants with client delivery.
• Interpreting clients' media research questions into accurate project specifications detailing project objectives, project deliverables and model parameters (products, retailers, measures, attributes, channels, etc.) for IRI analytics solutions
• Coordination with FMCG clients and their media agencies to gather third party data inputs and agree aspects of the study parameters, managing client communication during the project
• Provide an effective liaison between solutions consultant and offshore modelling consultants and data scientists (based in Greece) to facilitate the delivery process
• Supporting the solutions consultants in the preparation of client presentations and reports via data analysis of model outputs
• Quality checking modelling outputs and providing feedback to the modelling team
• Follow existing processes and propose improvements
• Attending client meetings and supporting the solutions consultant during the delivery of the results

Skills and Experiences
• Previous relevant experience (potentially gained through placement year) and preferably with data analysis or data management background
• Interest in or understanding of marketing strategy, and/or FMCG business/market trends
• Applicants do not need to have a statistical background to apply, but must have strong analytical skills with an aptitude for accurately managing and interpreting data and proficient in MS Office and preferably experience of working with Market Advantage or similar big-data platforms
• Ability to demonstrate a concern for quality and accuracy in all areas of work
• Self-motivated, accountable and committed with good decision making and project management skills
• Ability to work in a fast paced environment managing multiple projects and stakeholders
• Articulate, able to proactively identify and communicate issues, taking ownership for resolution and/or escalating as appropriate

If this sounds like the role for you then please apply today!

Alternatively, you can refer a friend or colleague by taking part in our fantastic referral schemes! If you have a friend or colleague who would be interested in this role, please refer them to us. For each relevant candidate that you introduce to us (there is no limit) and we place, you will be entitled to our general gift/voucher scheme.

Datatech is one of the UK's leading recruitment agencies in the field of analytics and host of the critically acclaimed event, Women in Data. For more information, visit our website: www.datatech.org.uk

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