Lead Data Consultant – Digital Analytics

Datatech Analytics
September 10, 2021
Greater London, United Kingdom
Job Type
Job Ref
Remote Work


Lead Technology Consultant - Digital Analytics - London - £Competitive salary

A respected global organisation has an excellent opportunity for Lead Technology Consultant to join their team. It is a curious team of highly skilled data and technology practitioners, inspired by experimentation and new ideas. As Digital Analytics Lead you will work with clients to identify core reporting needs, document and translate those into delivery of analytics projects. You will be the main escalation point for other analytics consultants on projects.
Key elements of the role include:
• Hands on implementation of clients' analytics
• Plan, design and implement data analytics across a portfolio of digital channels and platforms in the Google Analytics 360/GA4 suite
• Escalation point for Digital Analytics Consultants
• Architect client-side source of truth such as a Site Analytics and Marketing Intelligence platform or dashboard
• Source key customer insights through data and testing to define KPIs and inform our digital campaigns
• Establish standard processes for clients' digital properties to set up, maintain and track data for reach, engagement, performance and other behavior metrics
• Translate the result of the attribution model/testing towards action
• Work with developers and product owners to determine appropriate metrics and behavior
• Nurture clients' understanding of the importance of building & testing an attribution strategy across media buys
• Understand and deploy integrations between analytics platforms and external data from POS systems, advertising networks, CRMs, location-based tracking
Knowledge and Experience:
• 5+ years hands-on experience with Google Analytics 360 and Google Tag Manager
• Experience in implementing and working with Tealium to deploy Google Analytics 360/GA4
• Installation & Architecture experience with Google Analytics (360), GA4, Tealium IQ, Adobe Launch. Adobe Analytics, Data Studio, C3, Salesforce, Adobe Target, Monetate, Optimizely, Google Optimize, Tableau, Looker, and any other analytics & visualization platforms
• Able to read/write basic HTML/HTML5 /CSS/JavaScript, other front end languages (Python, NodeJS, PHP, etc.), and ability to query large databases (SQL)
• Bachelor's degree in Computer Science, Management of Information Systems, Math, or Statistics/Economics
• Excellent analytic, quantitative and problem-solving
• Able to relay technical requirements to engineers
• Experience reading API documentation and understanding the technical requirements
• Experience in tag architecture analysis and using tagging platform
• Strong communication and presentation skills
If this sounds like the role for you then please apply today!

Alternatively, you can refer a friend or colleague by taking part in our fantastic referral schemes! If you have a friend or colleague who would be interested in this role, please refer them to us. For each relevant candidate that you introduce to us (there is no limit) and we place, you will be entitled to our general gift/voucher scheme.

Datatech is one of the UK's leading recruitment agencies in the field of analytics and host of the critically acclaimed event, Women in Data. For more information, visit our website: www.datatech.org.uk

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