Insight Analyst Marketing

Datatech Analytics
Published
August 13, 2021
Location
London, United Kingdom
Category
Job Type
Job Ref
J11277

Description

Insight Analyst - Marketing - £Competitive Salary - Plus Benefits - London - J11277

A leading consultancy in the UK is seeking an Insight Analyst due to the continued growth of digital and data capabilities within the business.

This exciting new role will take on the challenge of customer analysis in a fast moving and exciting market. The successful candidate will be adept with combining digital and traditional marketing channels to enhance the capabilities of the whole business.

An ideal candidate will have a proven analytical background and experience with using software such as GA360, BigQuery, SQL, Alteryx, Power BI, R, Python and Tableau.

Role & Responsibilities

• Responsible for providing analytics and advanced data visualisation to support Marketing capabilities and output
• Look at new ways to analyse, model and visualise data
• To work within marketing to enhance the team's reporting and modelling potential
• To provide the insight needed to measure and monitor marketing campaigns to show ROI
• To fully understand and translate the customer journey and profile
• Use analytical methods to problem solve and analyse complex datasets
• To be able to take ownership of the role and work on own initiative
• To be able to communicate findings with all stakeholders

Experience & Skills Desired

• University Degree (1st or 2:1) or equivalent
• Customer segmentation and profiling
• Experience of Customer Journey Analysis - A/B Testing
• Proven track record of Analytical Insight derived from multiple data sets
• Strong and demonstrable capability to simplify complex datasets
• Experience of presenting compelling visualisations
• Understanding of modelling techniques
• Spatial Analytics is desirable

If you fit the above job description, please contact Roisin McCarthy on 01256 314660 or apply today.

Please be advised that we can only accept candidates who have the right to work in the UK.

Alternatively, you can refer a friend or colleague by taking part in our fantastic referral schemes! If you have a friend or colleague who would be interested in this role, please refer them to us. For each relevant candidate that you introduce to us (there is no limit) and we place, you will be entitled to our general gift/voucher scheme.

Datatech is one of the UK's leading recruitment agencies in the field of analytics and host of the critically acclaimed event, Women in Data. For more information visit our website: www.datatech.org.uk

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